Genova Delicatessen
Posted in Oakland, delicatessens, food, restaurants, sandwiches on November 11th, 2009 by blesse – Be the first to commentMore and more lately, Cal football games seem to be starting at 4 p.m. Food wise, it’s an awkward time, far from lunch and too early for dinner. What we’ve been doing is picking up a sandwich at Genova Delicatessen on Telegraph Avenue then eating it when we get to Memorial Stadium an hour or so before the game starts.

Genova is an Oakland institution. It was opened at 50th and Telegraph by Italian immigrants Lorenzo Balbi and Peter Tira in 1926. Originally, it was a grocery store and ravioli factory, which catered to this predominantly Italian area called Oakland’s Temescal district. In 1951 Dominic De Vicenzi came to work there and married the owner’s daughter. In the mid-1960s a second store was opened in Walnut Creek, which is now run by De Vicenzi’s nephew. Due to “ family differences,” the two businesses are separate entities with Dominic owning the Oakland deli and another in Napa. In 1995, the deli moved from its original location to Vern’s Shopping Center, a strip mall on Telegraph near 51st Street. It’s across the street from Pizzaiolo, which cooks fabulous pizza from local ingredients in their wood-fired oven.

Along with fantastic sandwiches, the deli also sells imported Italian foods, pasta, and wine. In the back is a bakery and salad/antipasti bar. The signature sandwich is the Italian Combo—a freshly baked roll filled with mortadella, galentina, cotto salami, dry salami and provolone cheese and covered with fresh vegetables. Molto bene!

















